Posted by: Taste of World on Feb 20, 2011
Food & Beverage Excellence Center @ My China B2B - Cloud Edition launch "Taste of WORLD", the Worldwide Food & Beverage excellence selection for the China and Asia markets.
"Taste of WORLD" is an innovative Logistics / Distribution and Promotion platform, a concrete support for Worldwide Food & Beverage producers in China and Asia.
Through the combination of new digital communication technologies, applied to traditional and international trading business, the International producers can now directly manage their presence on the Chinese market and follow, step by step, own distribution marketing and promotional activities about their products.
An original distribution platform that enable companies to be promoted through the catalog "Taste of WORLD" on Department Stores and Ho.Re.Ca. on Chinese and Asian Channels. A concrete infrastructures and real extension to the existing internationalization business skills.
Using QIAO TAG smart tags, any product can be monitored not only in their logistics / distribution delivery, but allow to open a direct relationship with consumers in the different shops and department stores, using mobile and other communication appliances.
An interactive action between producer and consumer, first of all to ensure the quality of products and their traceability, an aspect very important for Chinese consumer, but at the same time, enable the activation of promotional and marketing campaigns, in "real time".
Other important issue is about payments and delivery: "Taste of WORLD" guaranteed payments for seller and in the same time the quality for buyer.
Both elements that often scare the companies which intend to act on the Far East markets:
1) Seller company delivery own products only after My China B2B has obtained the payment from the buyer.
2) Meanwhile, My China B2B assured also the buyers: Seller will be paid by My China B2B only after the goods arrived and make quality control.
A practical way to try to raise the level of mutual trust between seller and buyer. Something that can speed up the business transactions cycle in the medium and long term.
How much does the Worldwide producer to join into "Taste of WORLD" ? Nothing!
"Taste of WORLD", share the success with partner companies through a "success fee" connected with sales.
Free of charge for all companies who will be selected: access to the platform and be able to add own products to the main catalog "Taste of WORLD".
To become a Certified Provider of "Taste of WORLD" (Click here)